Top 5 Social Apps in the Middle East for Q1 2022

In the first quarter of 2022, the top 5 social apps in the Middle East showed varied performance metrics in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an in-depth look at how these apps fared on a unified platform.

TikTok demonstrated a strong upward trend in weekly revenue, starting at around $3M and peaking at nearly $3.6M by the end of March. Weekly downloads fluctuated between 370K and 450K, with a notable rise to 420K in mid-March. Active users remained relatively stable, hovering around 27M to 28M throughout the quarter.

Facebook maintained a consistent weekly revenue, averaging around $60K to $90K, with a peak in late February. Downloads saw a gradual increase, starting at 225K and reaching up to 288K by mid-March. Active users stayed steady at around 30M, showing slight increases and decreases over the weeks.

Instagram had a relatively low weekly revenue, peaking at $481 in late January. Downloads ranged from 200K to 270K, with a peak of 240K in mid-March. Active users were stable, fluctuating around 25M throughout the quarter.

Likee - Short Video Community saw significant growth in weekly revenue, starting at $239K and reaching an impressive $634K by the end of March. Downloads remained steady, averaging around 100K per week. Active users showed a slight increase, starting at 1.77M and peaking at 1.87M in late January.

Bigo Live - Live Streaming App experienced a steady rise in weekly revenue, beginning at $526K and peaking at $780K in late February. Weekly downloads were consistent, averaging around 80K to 90K. Active users showed stability, remaining around 1M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.